While widely known in USA & APAC for his foundational work on Attribution, Tag Management Systems and their impact on the marketing and advertising technology landscape, Chris has also strategically planned award-winning Digital Marketing Campaigns including a Cannes Lion.

 

Chris’s 20+ years of enterprise Digital Marketing work spans Supply Side, Demand Side and the nuanced sinews in-between.

 

His non-partisan passion is consistently focused on finding new ways to connect and activate data across platforms as the medium evolves; core W3C and IAB standardisation models that impacted the growth of today’s adtech and martech infrastructure, include Chris’s input and comments.