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Chris Brinkworth



While widely known in USA & APAC for his foundational work on Attribution, Tag Management Systems and their impact on the marketing and advertising technology landscape, Chris has also strategically planned award-winning Digital Marketing Campaigns including a Cannes Lion.


Chris’s 20+ years of enterprise Digital Marketing work spans Supply Side, Demand Side and the nuanced sinews in-between.


His non-partisan passion is consistently focused on finding new ways to connect and activate data across platforms as the medium evolves; core W3C and IAB standardisation models that impacted the growth of today’s adtech and martech infrastructure, include Chris’s input and comments.

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