Enhance advertising efficacy by activating creative, data, and media in unison.
Project Hercules enables agencies to leverage their core DNA of creative and strategy in unison with data and media for an integrated programmatic strategy.
Agencies are the true experts of marketing and advertising. But generic and black-box data activation solutions limit their ability to programmatically leverage key core competencies.
Project Hercules' integrated, data agnostic capabilities enable agencies to possess best of breed, cross-network data activation technology and not be at the mercy of walled gardens. By combining agency expertise with the most crucial elements of data activation without having to own the entire programmatic stack, agencies can provide to marketers a unique combination of expertise and technology that is effective, efficient, and economical.