With more than 20 years of experience within Ad Tech and Digital Media, Rob is one of the rare media personalities with extensive operational experience. With a passion for advancing the industry to its true potential, he aims to ensure that the market-wide conversation is rooted in true operational reality.  

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As Chairman of AdMonsters, Rob has served the Ad Tech community by bringing to it content that is uniquely operationally focused, with a greater level of technical depth than is traditionally the case. Rob is also the Editor-in-Chief for AdMonsters.com, as well as the Founder of Beeler.Tech, which provides training, consulting, and coaching to Ad Tech companies with regard to building operational teams.

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Prior to AdMonsters, as Executive Director of Ad Operations for Advance Internet, a leading creator of local news and information Web sites across the United States, Rob built from scratch the company’s Ad Operations function. In this role, he oversaw operations, project management, business development, web analytics and financial reporting.